by Andrew Bragg, Mary Bragg · Pearson Education Limited · tapa blanda · ISBN 9780273663256
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«Developing New Business Ideas» is the practical guide by Andrew Bragg and Mary Bragg on creating business ideas, published by Pearson Education Limited in paperback (266 pages, in English).
A work showing how to turn an embryonic idea into a viable business opportunity through a four-step creative process. Includes real entrepreneur cases, exercises and practical tools to shape, evaluate, refine and implement new commercial proposals.
Originally published in 2006 within the Financial Times series. The text combines creativity techniques with experiences of current entrepreneurs to support the reader in developing business projects.
