Tapa blanda · ISBN 9788493906009
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«Diccionario de eMarketing e Internet Business» is the dictionary of digital marketing and internet business terms, ordered from A to Z.
A reference work that brings together and explains in alphabetical order the fundamental concepts of internet marketing: SEO, SEM, RSS, social media, web 2.0, cloud computing, wikis, hashtags and other terms of the digital ecosystem. It aims to clarify the terminology that has transformed work and everyday life, and to help readers navigate the web's constant evolution.
First edition in Spanish, with ISBN 978-84-939060-0-9.
Intended for marketing professionals, students and people who need to find their way in the vocabulary of the digital world.
