by Núria Escalona · Editorial UOC, S.L. · tapa blanda · ISBN 9788490298138
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«#Digitalk. Del màrqueting directe a la comunicació 2.0» is the digital communication and marketing manual by Núria Escalona (Editorial UOC), in paperback.
The book analyzes the shift from direct marketing to communication 2.0 and describes a scenario in which direct dialogue between people, companies and institutions becomes the norm. With current digital tools, it proposes keys for communication professionals to adapt to a constant conversation environment and ongoing training.
It is number 216 in the Manuals collection from Editorial UOC, published in 2013 as a first edition; the book has 240 pages.
Aimed at marketing, corporate communication and academic professionals who want to update their knowledge of the digital environment.
