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#Digitalk. Del màrqueting directe a la comunicació 2.0
by Núria Escalona · Editorial UOC, S.L. · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Núria EscalonaPublisher: Editorial UOC, S.L.Format: tapa blandaLanguage: esRelease date: 19/7/2013ISBN: ISBN 9788490298138
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Synopsis of #Digitalk. Del màrqueting directe a la comunicació 2.0
En la era del cambio permanente, este libro aborda la comunicación en el contexto de la web 2.0, donde el diálogo directo entre individuos e instituciones es clave. Explora cómo las herramientas de comunicación actuales impactan en el ámbito profesional y académico, destacando la importancia de adaptarse a las nuevas formas de comunicación en el siglo XXI. Se presenta un contexto comunicativo de conversaciones permanentes, formado por el desarrollo de internet y las nuevas tecnologías de la comunicación y la información.
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