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Distribución comercial
by Rodolfo Vázquez Casielles, Juan Antonio Trespalacios Gutiérrez · Editorial Civitas · tapa blanda · 466 pages
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Pages: 466 pagesAuthor: Rodolfo Vázquez Casielles, Juan Antonio Trespalacios GutiérrezPublisher: Editorial CivitasFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1997ISBN: ISBN 9788447008780
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Synopsis of Distribución comercial
Este libro explora las estrategias de fabricantes y minoristas en el ámbito de la distribución comercial. Analiza la tipología de las empresas de distribución y las estrategias de marketing aplicables. Se centra en el ámbito de la distribución comercial, las empresas de distribución y las estrategias de marketing para empresas minoristas. Incluye referencias bibliográficas.
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