by George Edward Breen, Albert B. Blankenship · McGraw-Hill Companies · tapa blanda · ISBN 9780070074514
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«Do-It-Yourself Marketing Research» is the market research guide by George Edward Breen and Albert B. Blankenship, in McGraw-Hill paperback.
Practical guide for non-specialists explaining how to design and conduct your own market studies, to evaluate the expected profitability of marketing, sales, and product decisions. Includes cartoons, photographs, and sample questionnaires to put the procedures into practice.
Third edition, published in 1991; 272 pages, in English. The original work appeared in 1977 and there was a previous edition in 1982.
Aimed at business executives, professionals, and marketing students who want to research on their own without resorting to external agencies.
