by Sonia Fernández · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483560549
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«Dos grados: networking 3.0» is the business essay by Sonia Fernández, published by LID Editorial Empresarial in paperback (304 pages, in Spanish).
It starts from the historical limitation of personal relationships to show how social networks and blogs expand the circle of contacts. With testimonials from executives at Xing or Tuenti and entrepreneurs active on Twitter, the author explains how to measure positioning on the Web and turn that presence into a real business advantage.
It is part of the Acción empresarial collection. It includes a foreword by Ángel Cabrera and is the first edition, published in 2011.
Aimed at professionals, entrepreneurs and managers who want to leverage their presence on social networks as a business tool.
