by Stephen R. Rosenthal · Irwin Professional Publishing · tapa dura · ISBN 9781556236037
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«Effective Product Design and Development» is the management essay by Stephen R. Rosenthal, published by Irwin Professional Publishing, hardcover, 341 pages.
The book explains how to shorten development and delivery times for new products and how to increase customer satisfaction by designing products that respond to their changing needs. Drawing on case studies, Stephen R. Rosenthal presents cost-effective principles for innovating in new product development and becoming a leader in innovation.
First edition. Part of the Business One Irwin/APICS Library of Integrated Resource Management series and includes bibliographic references (p. 323-327) and an index.
Aimed at business management professionals and students, as well as those working in industrial design and new product development.
