by S. Wolff · Studylab · tapa blanda · ISBN 9783960952251
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«Ein Image in der Krise. Zum Einfluss der Volkswagen-Affäre auf das Unternehmensimage» is the essay by S. Wolff, published by Studylab in paperback.
It analyzes the impact of the manipulated emissions scandal at Volkswagen, uncovered in 2015 in the United States, on the manufacturer's image and reputation. S. Wolff examines the company's crisis communication with its stakeholders and shows how poor management worsens the loss of trust. A practical case study for corporate crisis management.
It is the first edition from Studylab, published in German on May 8, 2018 and comprising 116 pages.
For students and professionals in communication, marketing and business management interested in crisis management and corporate reputation.
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