by Richard L. Brandt · Redline Wirtschaft · tapa blanda · ISBN 9783868814873
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«Ein Klick» is the business essay by Richard L. Brandt about Amazon and Jeff Bezos, published by Redline Wirtschaft in paperback (176 pages, in German).
The book reconstructs the rise of Amazon and the profile of Jeff Bezos: the founder's childhood, the company's start in Seattle, the one-click purchase button and the Kindle devices. It also explains the company's service philosophy, its management methods and the pressure its e-commerce model exerts on markets.
The cover subtitle is «Der Aufstieg von Amazon und Jeff Bezos». The edition was published on May 3, 2013.
Aimed at business, economics and marketing readers interested in e-commerce and the history of Amazon.
