by Richard L. Brandt · Gestión 2000 · tapa blanda · ISBN 9788498751789
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«Un click» is the essay on Jeff Bezos and the rise of Amazon by Richard L. Brandt, published by Gestión 2000 in paperback (232 pages, in Spanish).
It reconstructs Amazon's rise and analyzes how Jeff Bezos made online shopping so simple that one click suffices. With interviews with employees and competitors, it examines his strategy, working methods, and relationship with the consumer, and explains why Amazon ended up dominating e-commerce.
Translation by Sandra del Molino from the original English; edition published on January 17, 2012 in Spain.
For readers of economics and business, and for those who want to understand how Amazon was built and why its customers keep coming back.
