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El enfoque estratégico de la empresa
by Xavier Gimbert · Deusto · tapa blanda · 193 pages
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Pages: 193 pagesAuthor: Xavier GimbertPublisher: DeustoFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2001ISBN: ISBN 9788423418817
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Synopsis of El enfoque estratégico de la empresa
Este libro de Xavier Gimbert, publicado en 2001, ofrece una visión innovadora sobre la gestión estratégica empresarial. Explica de manera accesible el proceso de reflexión estratégica, permitiendo a las empresas replantearse aspectos clave de su negocio. Integra conceptos y herramientas esenciales para la gestión empresarial, destacando su importancia e interrelaciones. A pesar de abordar un proceso complejo, simplifica cada concepto para facilitar su comprensión, ofreciendo esquemas mentales claros para empresarios y directivos ante un entorno cambiante.
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