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El libro rojo de las marcas
by Luis Bassat · DEBOLSILLO · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Luis BassatPublisher: DEBOLSILLOFormat: tapa blandaLanguage: es-ESRelease date: 5/6/2006ISBN: ISBN 9788483460382
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Synopsis of El libro rojo de las marcas
En "El libro rojo de las marcas", Luis Bassat, reconocido publicista y autor de "El libro rojo de la publicidad", ofrece una guía completa para comprender cómo un producto o nombre puede transformarse en una marca resonante y reconocible. Este libro es una herramienta valiosa para diseñadores, empresarios y políticos, así como para cualquier persona interesada en el mundo del branding y la publicidad. Bassat explora cómo las marcas se construyen a lo largo del tiempo, viven en la mente y el corazón de los consumidores, y cómo la estrategia es fundamental para alcanzar el éxito en el mercado.
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