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El marketing como arma competitiva
3.9
Negocios y EconomíaISBN | 9788476158180
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Product details
Pages: 308 pages
Author: Tomás Alfaro Drake
Publisher: McGraw-Hill Interamericana
ISBN: 9788476158180
Format: tapa blanda
Language: es-ES
Release date: 1/9/1994
ISBN: 9788476158180
Synopsis of El marketing como arma competitiva
Este libro, 'El Marketing como Arma Competitiva', explora cómo las empresas pueden utilizar el marketing para obtener una ventaja competitiva en el mercado. El autor, Tomás Alfaro Drake, ofrece una guía sobre cómo asignar prioridades a los recursos comerciales y desarrollar estrategias de marketing efectivas. Publicado por McGraw-Hill Interamericana, este libro es una herramienta valiosa para estudiantes y profesionales del marketing.
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