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El marketing de servicios profesionales
by Philip Kotler, Paul Bloom, Thomas Hayes · Ediciones Paidós · tapa blanda · 424 pages
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Pages: 424 pagesAuthor: Philip Kotler, Paul Bloom, Thomas HayesPublisher: Ediciones PaidósFormat: tapa blandaLanguage: es-ESRelease date: 15/2/2004ISBN: ISBN 9788449315244
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Synopsis of El marketing de servicios profesionales
Este libro ofrece todo lo que un proveedor de servicios profesionales necesita para alcanzar el éxito en el competitivo entorno actual. Abarca desde el análisis de mercado hasta la creación de estrategias de promoción y la implementación de programas de marketing. Proporciona una guía para concebir el marketing de manera estratégica y analítica en el ámbito de los servicios profesionales, ofreciendo una perspectiva práctica de los principios del marketing que se pueden aplicar con resultados ventajosos. En las últimas décadas, se han eliminado muchas barreras que limitaban la promoción y la publicidad en diversas profesiones. Hoy en día, los profesionales tienen la libertad de promocionar sus servicios en cualquier medio y en la medida que lo deseen. Esta nueva libertad ha generado una gran competencia en todos los campos, desde la asistencia médica hasta el asesoramiento legal o contable. La supervivencia de muchas organizaciones de servicios profesionales depende ahora de su capacidad para competir. Este libro clásico de Kotler ayuda a los profesionales a promocionar eficazmente sus servicios y a prosperar en esta era de competencia.
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About the author
Philip Kotler
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
Born in 1931619 titles published
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