by L. Corrons · tapa dura · ISBN 9788423409556
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«El marketing directo» is the manual on direct marketing by L. Corrons, published by Deusto in hardcover (276 pages, in Spanish).
The book explains what personalized direct marketing at a distance consists of and reviews its objectives and strategies. It studies the origins and evolution of marketing and analyzes hybrid systems, databases, mailing, and direct response advertising, with a complete view of the tools and key concepts of this discipline.
The work was published in 1991 within the Biblioteca empresarial Deusto Marketing collection; the edition measures 24 x 16 cm.
A reference work for marketing and advertising professionals and students interested in direct marketing.
