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El marketing directo
4.4
Negocios y EconomíaISBN | 9788423409556
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Product details
Pages: 276 pages
Author: L. Corrons
Publisher: Publisher to be confirmed
ISBN: 9788423409556
Format: tapa dura
Language: es-ES
Release date: 1/1/1991
ISBN: 9788423409556
Synopsis of El marketing directo
Este libro explora las técnicas, objetivos y estrategias del marketing directo personalizado a distancia. Analiza los orígenes y la evolución del marketing, los sistemas híbridos, las bases de datos, el mailing y la publicidad de respuesta directa. Dirigido a profesionales y estudiantes del área, ofrece una visión completa y detallada de las herramientas y conceptos clave del marketing directo.
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