by Víctor Barajas · LIBROS DE CABECERA · tapa blanda · ISBN 9788494660092
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«El método Kowalski» is Víctor Barajas's manual for the new sales manager, published by Libros de Cabecera in paperback (156 pages, in Spanish).
Alberto Baltasar, after ten years as a salesperson, is promoted to sales manager and must take on the responsibility of leading his area. Consultant Víctor Kowalski guides him with a methodology focused on planning, measurement, team support, and complex selling, with tools such as the account plan and the dashboard.
First edition, published in 2018 in the Temáticos collection. Includes a foreword by Dr. Carlo Gallucci.
Aimed at those who have just taken on a sales management role and at commercial directors who want to organize their management.
