by Iñaki Urdangarin Liebaert, Diego Torres · tapa dura · ISBN 9788460964629
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«El patrocinio visto por sus principales protagonistas» is the essay by Iñaki Urdangarin and Diego Torres, published by Caliope Publishing in hardcover.
The book analyzes sponsorship as a communication and business tool based on the experience of its main protagonists. It covers the fundamentals of sponsorship, answers the most common questions, reviews the most notable aspects and complements the journey with a reference bibliography.
The work was published in 2005, consists of 130 pages in Spanish and belongs to the Business and Economics category. The ISBN is 9788460964629.
For marketing, communication and sponsorship professionals who want a first-hand view of the sector.
