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Second life
Ellas deciden
by Gemma Cernuda- Canelles · Empresa Activa · tapa blanda · 160 pages
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Pages: 160 pagesAuthor: Gemma Cernuda- CanellesPublisher: Empresa ActivaFormat: tapa blandaLanguage: es-ESRelease date: 13/1/2014ISBN: ISBN 9788496627918
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Synopsis of Ellas deciden
Este libro de Gemma Cernuda-Canelles explora las estrategias para influir en las decisiones de compra de las mujeres, quienes representan un porcentaje significativo en las decisiones económicas. Dirigido a profesionales del marketing y la comunicación, el libro ofrece una perspectiva sobre cómo comunicar productos y servicios de manera efectiva al público femenino, destacando la importancia de un lenguaje que apele a las emociones y la forma de ser de las mujeres. Con un enfoque en el marketing y la comunicación en femenino, este libro busca concienciar a aquellos que buscan vender, ofreciendo herramientas para conectar con las mujeres a través de un lenguaje que resuene con sus emociones y experiencias.
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