by Gemma Cernuda- Canelles · Empresa Activa · tapa blanda · ISBN 9788496627918
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«Ellas deciden» is the marketing essay by Gemma Cernuda-Canelles, published by Empresa Activa in paperback (160 pages, in Spanish).
The book starts from a fact: women make more than 80% of purchasing decisions, although most advertising and marketing executives are men. The work proposes communication «in the feminine» and offers strategies to connect with women by appealing to their emotions and their way of being.
This work was published in 2014 and belongs to the Gestión del Conocimiento collection as volume 1.
Recommended for marketing, advertising and communication professionals, and in general for anyone who has something to sell.
