by Pascal Lannoo, Corinne Ankri · Vuibert · tapa blanda · ISBN 9782711764310
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«E-marketing et e-commerce» is the e-commerce handbook by Pascal Lannoo and Corinne Ankri, published by Vuibert in paperback (343 pp., in French).
Handbook for establishing a company's presence on the internet: how to create a customer-oriented site with a clear offer and effective navigation, and how to apply direct marketing techniques. It covers visitor acquisition, customer loyalty, partnerships and channel combination. Includes cases and tools on Web 2.0, SEO, e-CRM and mobile marketing.
Third edition of the Lire Agir collection, published in December 2009. Pascal Lannoo and Corinne Ankri are consultants in e-commerce, e-merchandising and e-marketing.
For marketing professionals and business managers who want to launch or consolidate their online presence.
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