by Michael Porter, Cynthia Montgomery · Elsevier Acadêmico · tapa blanda · ISBN 9788535202953
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What makes up an effective strategy? This collection of Harvard Business Review articles offers insight and practical advice from leaders such as Michael Porter, Kenichi Ohmae, Steven Wheelwright, Gary Hamel, and C.K. Prahalad. They show how advantage can and should be extracted from many sources, from marketing and joint ventures to financial analysis. Strategy provides managers with the best thinking available on how to make the critical decisions that determine business success.
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