
by Jesus Pérez Moya · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788479782801

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This manual offers a complete vision of the basic concepts on strategy and business management, providing managers with quick access to the management fundamentals of those areas of the company that are not their specialty. It provides knowledge of the main tools currently used to implement change. The content of the work covers strategic management, financial management, marketing management, human resources management, technology management, production management, quality management, environmental management, business process reengineering, investment analysis, communication, motivation, leadership, public speaking, meeting management, negotiation skills, time management, delegation and stress control.

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