by George S. Yip · Parramón Ediciones S.A. · tapa blanda · ISBN 9788434218574
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«Estrategia Global Total» is a management essay by George S. Yip, published in 1993 by Parramón Ediciones in paperback (300 pages, in Spanish).
The book examines business management oriented to global competitive advantage: it explains how companies can formulate and apply a global strategy, and identifies the marketing and organizational factors that condition international competition.
Subtitle: «La gestión hacia la ventaja competitiva mundial». It belongs to the Gestión y Empresa collection by Parramón. ISBN-10: 8434218577.
Aimed at students and professionals of economics and business management interested in global competition.
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