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Estrategia Global Total
4.3
Negocios y EconomíaISBN | 9788434218574
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Product details
Pages: 300 pages
Author: George S. Yip
Publisher: Parramón Ediciones S.A.
ISBN: 9788434218574
Format: tapa blanda
Language: es-ES
Release date: 29/11/1993
ISBN: 9788434218574
Synopsis of Estrategia Global Total
Este libro, 'Estrategia Global Total' de George S. Yip, publicado en 1993 por Parramón Ediciones, explora la gestión hacia la ventaja competitiva mundial. Con 300 páginas, esta edición en tapa blanda ofrece una visión profunda sobre estrategias empresariales en un contexto global. Ideal para estudiantes y profesionales del ámbito empresarial y del marketing.
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