by Adriano Freire · Verbo · tapa blanda · ISBN 9789722218290
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«Estratégia: Sucesso em Portugal» is the business strategy essay by Adriano Freire, published by Verbo in paperback (624 pages, in Portuguese).
A reference work on strategic planning that integrates the central issues of current business competitiveness with the experience of Portuguese organizations, framed within global management trends. Includes 300 illustrations and 12 success cases of companies such as Sonae, Sogrape or Vista Alegre.
Published in 1997 by Verbo in Lisbon; includes an index. Part of a collection together with Internacionalização I, Internacionalização II and Inovação.
For professionals, managers and students interested in business strategy and real cases from the Portuguese market.
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