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Exploring Corporate Strategy
by Gerry Johnson, Kevan Scholes · Prentice-Hall · tapa blanda · 575 pages
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Pages: 575 pagesAuthor: Gerry Johnson, Kevan ScholesPublisher: Prentice-HallFormat: tapa blandaLanguage: enRelease date: 1/7/1989ISBN: ISBN 9780132964197
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Synopsis of Exploring Corporate Strategy
Este libro de Gerry Johnson y Kevan Scholes es una guía completa sobre los conceptos, métodos analíticos y procesos de desarrollo, selección, formulación e implementación de estrategias corporativas. Incluye texto y casos prácticos para facilitar la comprensión y aplicación de los conceptos. Es una herramienta útil tanto para estudiantes como para profesionales en el campo de la administración y la economía.
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Gerry Johnson
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Born in 194584 titles published
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