by William G. Zikmund · Harcourt College Pub · tapa blanda · ISBN 9780030989582
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«Exploring Marketing Research» is the market research manual by William G. Zikmund, published by Harcourt College Pub in paperback.
A reference work explaining classic market research methods and their evolution with the Internet: how to design a study, collect data, and apply results, with attention to online techniques and technological changes that have transformed the field.
It has 842 pages and is in English; it corresponds to the revised international edition, published in 1999.
Aimed at students and professionals in marketing, business administration, and market research.
