Fattori che influenzano la fedeltà al marchio nell'industria della moda in Pakistan

Synopsis of Fattori che influenzano la fedeltà al marchio nell'industria della moda in Pakistan

«Fattori che influenzano la fedeltà al marchio nell'industria della moda in Pakistan» is the essay by Talha Jasim and Faha Wajih in paperback, 56 pages.

The book studies brand loyalty factors in Pakistan's fashion: the relationship between consumer personality and brand identity, perceived quality and satisfaction as keys to retaining customers. With more selective consumers, satisfaction becomes a competitive advantage in a globalized market.

Text in Italian, published in April 2025. It falls under Business and Economics, with a focus on marketing.

Aimed at marketing and brand management professionals interested in customer loyalty in the fashion sector.