by Elena Alfaro · CreateSpace Independent Publishing Platform · tapa blanda · ISBN 9781530557141
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«Forever Young Strategy» is Elena Alfaro's business strategy essay, published by CreateSpace in paperback (190 pages, in Spanish).
It analyzes the formula for personal success (money, professional triumph, health, love, physical aesthetics) as a mirror of business longevity. Its thesis: the projected emotional world is the key to brand endurance. It proposes the FANScinology science and its Magic Box, in a journey through customer experience, big data and digital transformation.
The full title is «Forever Young Strategy: La fórmula emocional de la eterna juventud profesional y empresarial». The publication date is March 14, 2016.
For business and management professionals interested in innovation, customer experience and sustainability.
