by Andrew J. Sherman · American Management Association · Tapa dura · ISBN 9780814415566
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«Franchising & Licensing» is Andrew J. Sherman's business book, published by American Management Association in hardcover, in English.
Andrew J. Sherman, a corporate lawyer, explains how to grow a business through franchising and licensing, leveraging intellectual capital. It covers legal, financial and operational aspects, with examples, real cases and forms for drafting contracts, raising capital, protecting intellectual property and expanding into other markets.
Fourth edition, published in 2011; the original work appeared in 1991. Updated with regulations, best practices, web strategies, global brands and the new FDD disclosure format.
Aimed at entrepreneurs, executives and legal advisors looking to expand a business through franchising or licensing.
Tapa dura
