by Jorge Marques · Gestão Plus · tapa blanda · ISBN 9789898115645
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«G de Gente» is the business management essay by Jorge Marques, published by Gestão Plus in paperback (142 pages, in Portuguese).
The work proposes an economy of intelligent people against the paradigm that attributes wealth to individuals driven only by the rational pursuit of self-interest. From neuro-management, it analyzes the influence of human nature on management and sets out new keys for leadership and decision-making.
The original subtitle is «A força na natureza humana e os caminhos da neurogestão». It is a 2011 work framed in the business and economics category.
For executives, professionals and readers interested in leadership, people management and human behavior in organizations.
Tapa blanda
