by Lair Ribeiro · Empresa Activa · tapa blanda · ISBN 9788495787026
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«Generar beneficios» is the business and management essay by Lair Ribeiro, published by Empresa Activa in paperback (224 pages, in Spanish).
Lair Ribeiro sets out three pillars for business: personal excellence, innovation and anticipating the market. He proposes simple, practical methods for getting to know oneself and one's collaborators better, increasing personal and business performance, progressing professionally and achieving greater profits.
It belongs to the Gestión del conocimiento collection and is a revised and updated edition of El éxito empresarial.
For professionals, managers and readers of business, strategy and management who seek to improve their work performance.
Lair Geraldo Theodoro Ribeiro is a Brazilian cardiologist and author. He has published books and given lectures on topics related to personal development, communication, and health. His views and recommendations on certain medical topics, particularly regarding alternative therapies, have been a subject of public and scientific criticism.
