by Enrique García Prado · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428343398
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«Gestión de la atención al cliente/consumidor: UF 0036» is Enrique García Prado's customer service manual, from Ediciones Paraninfo, in paperback.
It starts from the idea that customer service is a differentiating factor and explains how to train staff, measure consumer satisfaction and control the service. It reviews the regulations for traditional and non-face-to-face commerce and consumer rights, with a theoretical-practical approach.
Second edition, published by Ediciones Paraninfo in the Comercio y Marketing collection.
Aimed at students and professionals in commerce and marketing and those taking vocational or occupational training.
Discover second-hand books by ENRIQUE GARCÍA PRADO.
