Organización y eventos de marketing y comunicación

Synopsis of Organización y eventos de marketing y comunicación

«Organización y eventos de marketing y comunicación» is the marketing and communication training manual by Enrique García Prado, in paperback.

It develops the content of training unit UF 2396, part of the professional certificate COMM0112. It covers the planning of marketing and communication events, legal relations with subcontracting companies, objective control and data protection regulations. It includes practical examples, activities and evaluation tests.

Second updated edition, published in 2019, from the Commerce and Marketing collection; 144 pages.

Aimed at marketing and communication professionals and those training to work in corporate event organization.