by Enrique García Prado · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428399050
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«Gestión de la fuerza de ventas y equipos comerciales» is Enrique García Prado's sales management manual, in paperback, 270 pages, in Spanish.
It starts from the idea that a good product or service is not enough if it is not communicated well. It teaches how to size the sales force, organize the sales team, apply leadership styles, control sales plans and train the team, with negotiation and conflict management techniques. Each chapter includes practical and self-assessment activities.
It belongs to the Comercio y Marketing collection and develops the content of module MF1001_3, transversal to the professional certificates COMT0111 and COMT0411.
Aimed at professionals and students in the commercial field, as well as those preparing for professional certificates in sales management.
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