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Gestión de precios
by Enrique Díez de Castro · ESIC EDITORIAL · tapa blanda · 275 pages
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Pages: 275 pagesAuthor: Enrique Díez de CastroPublisher: ESIC EDITORIALFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2001ISBN: ISBN 9788473562836
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Synopsis of Gestión de precios
El libro 'Gestión de Precios' de Enrique Díez de Castro, publicado por ESIC Editorial, ofrece un enfoque normativo sobre cómo llevar a cabo la gestión de precios en una empresa, complementado con un análisis de las prácticas empresariales actuales. Esta tercera edición, con 275 páginas, está disponible en tapa blanda y en español. Es una obra esencial para estudiantes y profesionales del marketing y las ventas.
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