by Edward Segal · John Wiley & Sons · tapa blanda · ISBN 9780471370581
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«Getting Your 15 Minutes of Fame and More!» is Edward Segal's public relations guide (John Wiley & Sons, paperback, 340 pages, in English).
Edward Segal, a public relations expert, explains how to achieve and manage fame to boost a business. He brings together tools, tactics and real examples —with successes and failures— so that products, services or ideas gain free publicity and stay in the spotlight, as well as how to respond to bad press.
Published in 2000, this is the first edition. The author, Edward Segal, runs his own public relations firm and has advised companies such as MCI, Ford Motor Company and Marriott Corporation.
For entrepreneurs, freelancers and professionals who want to promote their business or career, and for readers interested in public relations.
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