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Harvard Business Review on Innovation
by Harvard Business Review · Harvard Business Press · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Harvard Business ReviewPublisher: Harvard Business PressFormat: tapa blandaLanguage: enRelease date: 15/6/2001ISBN: ISBN 9781578516148
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Synopsis of Harvard Business Review on Innovation
Este libro es una recopilación de artículos de la Harvard Business Review sobre el tema de la innovación. Aborda temas como la creación de nuevos espacios de mercado, la gestión de la innovación en grandes empresas, la construcción de una fábrica de innovación y la identificación de ideas de negocio ganadoras. También explora cómo las empresas pueden superar los desafíos del cambio disruptivo, descubrir nuevos puntos de diferenciación y utilizar el sector social como un campo de pruebas para la innovación empresarial. Finalmente, destaca la importancia de la experimentación para la innovación.
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