by Kim Benjamin · Tapa blanda · ISBN 9781854585493
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«How They Started in Tough Times» is the business book by Kim Benjamin, published by Crimson Publishing in paperback, in English.
Twenty-five real cases of companies such as Tesco, Burger King and Microsoft that were founded or consolidated during an economic crisis. The founders spotted opportunities, secured financing and took advantage of the lack of competition. The book draws practical lessons on persistence and hard work for starting a business.
Originally published in 2010. Text by Kim Benjamin; edited by David Lester and Beth Bishop.
Aimed at entrepreneurs and business leaders looking for real cases of resilience to launch or maintain a business in times of recession.
