by Felipe Llano, Joaquin Calvo · Pearson Alhambra · tapa blanda · ISBN 9788483226711
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This book, coordinated by Felipe Llano and Joaquín Calvo, compiles the presentations from ESIC's 'Hoy es Marketing' event, where over 9,000 professionals learned about the most innovative marketing strategies from 23 major brands. The book includes a DVD with full recordings and presentations used by representatives of successful companies. It is a working and reflection tool for those who seek in marketing the key to business success.
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