by Felipe Llano, Joaquín Calvo · ESIC Editorial · tapa blanda · ISBN 9788473566711
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Hoy es marketing. Liderando en la incertidumbre» is the marketing book by Felipe Llano and Joaquín Calvo, published by ESIC Editorial in paperback (334 pages, in Spanish).
Work collecting the 40 presentations from the event 'Hoy es Marketing', organized by ESIC in seven Spanish cities, where 23 major brands such as Google, Telefónica, El Corte Inglés, Real Madrid or Repsol presented their innovation and marketing strategies. Includes case analyses and business experiences focused on digitalization, experience marketing and the internationalization of the Spain brand, material complemented by a DVD with recordings and presentations.
Coordinated by Felipe Llano Fernández and Joaquín Calvo Sánchez. First edition, published in 2010 within the Libros profesionales collection.
Aimed at marketing and communication professionals seeking real cases from major brands and new business strategies.
