by Giovanni Carlino · Guerini Next · tapa blanda · ISBN 9788868960964
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In this book, author Giovanni Carlino, a consultant and high-level manager with thirty years of experience, offers a critical and often sarcastic look at modern business dynamics. By adopting a perspective that seeks to "swim against the current," the text analyzes the contradictions, empty words, and hypocrisies that often define daily life in today's companies, hindering innovation and initiative.
The work invites the reader to adopt a lateral and analytical view to question concepts such as meritocracy, branding, and talent management, which are often used in misleading ways. It is an essential read for those seeking to understand the structural flaws of contemporary management and find ways to work with greater authenticity and effectiveness.
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