by Tony Greener · Pirámide · tapa blanda · ISBN 9788436808711
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«Imagen y relaciones públicas» is Tony Greener's public relations manual, published by Pirámide in paperback (168 pages, in Spanish).
Tony Greener explains how careful public relations practice can strengthen a company's image and translate into a positive effect on its sales and profits. The book presents corporate communication strategies and techniques applicable to the business world, with a direct style that invites reading.
A work framed in the field of business and economics, published in 1995 with ISBN 9788436808711.
Aimed at students and professionals in marketing, communication, and the business field.
