by César Valencoso Gilabert · Profit editorial · tapa dura · ISBN 9788416583393
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«Impulsa tu marca, incrementa las ventas» is the marketing essay by César Valencoso Gilabert, published by Profit editorial in hardcover (176 pages).
The book analyzes data from Kantar Worldpanel on tens of thousands of brands across nearly 80 categories and 20 countries to question marketing myths. Its thesis is that loyalty does not guarantee brand growth; what is decisive is continually bringing in new buyers.
First edition published on April 20, 2016, in Barcelona, within the Business and Economics category.
For marketing and brand management professionals seeking evidence-based growth strategies.
