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Impulsa tu marca, incrementa las ventas
by César Valencoso Gilabert · Profit editorial · tapa dura · 176 pages
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Pages: 176 pagesAuthor: César Valencoso GilabertPublisher: Profit editorialFormat: tapa duraLanguage: es-ESRelease date: 20/4/2016ISBN: ISBN 9788416583393
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Synopsis of Impulsa tu marca, incrementa las ventas
Este libro de César Valencoso Gilabert, publicado por Profit Editorial, explora cómo las marcas pueden crecer desafiando las teorías convencionales de marketing. A través del análisis de datos de Kantar Worldpanel, el autor argumenta que la fidelización no es la clave del crecimiento, sino la adquisición continua de nuevos consumidores. Con ejemplos de miles de marcas en diversas categorías y países, el libro ofrece una perspectiva innovadora y práctica para los responsables de marketing que buscan expandir su alcance y aumentar sus ventas.
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