by Laurence Prusak, Don Cohen · tapa dura · ISBN 9780875849133
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«In Good Company» is the business management essay by Don Cohen and Laurence Prusak (Harvard Business School Press, hardcover, 224 pages, in English).
The book examines a company's social capital, that is, the trust, personal networks, and sense of community that enable cooperation and production. It shows how everyday management decisions, from hiring to office design, can create or destroy that asset, and uses cases such as the World Bank, Alcoa, and UPS.
Subtitled «How Social Capital Makes Organizations Work», it is a business and economics essay originally published in February 2001.
For managers and HR professionals interested in organizational culture and the value of trust networks.
Tapa dura
