by Silvia Leal Martín, Jorge Urrera Filgueira · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483568187
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«Ingenio y pasión» is the essay by Silvia Leal Martín and Jorge Urrera Filgueira, published by LID Editorial Empresarial in paperback (230 pages, in Spanish).
It presents a methodology to drive business innovation based on research with over a thousand professionals. It sets out three management dimensions: people, organization and motivation; it warns that creativity influences less than expected and highlights gender differences. It includes diagnostic tools, success cases and implementation guidelines.
It belongs to the IE Business Publishing collection and the Acción empresarial series. First edition, with a foreword by Leopoldo Boado.
Aimed at executives, entrepreneurs, team leaders and CEOs of SMEs or large companies who want to drive innovation in their organization.
