by Geoffrey A. Moore · HarperCollins · tapa blanda · ISBN 9780887308246
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«Inside the Tornado» is the strategy essay by Geoffrey A. Moore, published by HarperCollins in paperback (272 pages, in English).
A reference work for technology companies that analyzes how to move beyond early product adoption and conquer the mass market. Moore describes the dynamics of the «tornado», a period of hypergrowth in which the market reorganizes, and offers guidance for securing sector leadership, from marketing to overall business strategy.
The cover indicates that the book is from HarperBusiness (an imprint of HarperCollins) and that its author also wrote «Crossing the Chasm» and «The Gorilla Game».
Aimed at marketing professionals, executives and high-tech entrepreneurs seeking strategies to grow beyond early adopters.
Washington Irving was an American short-story writer, essayist, biographer, historian, and diplomat of the early 19th century. He wrote the short stories "Rip Van Winkle" (1819) and "The Legend of Sleepy Hollow" (1820), both of which appear in his collection The Sketch Book of Geoffrey Crayon, Gent. His historical works include biographies of Oliver Goldsmith, Muhammad, and George Washington, as well as several histories of 15th-century Spain that deal with subjects such as the Alhambra, Christopher Columbus, and the Moors. Irving served as the American ambassador to Spain in the 1840s.
