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by Geoffrey A. Moore · HarperCollins · tapa blanda · ISBN 9780887308246
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ISBN: 9780887308246
En 'Inside the Tornado', Geoffrey A. Moore ofrece una guía esencial para las empresas de alta tecnología que buscan expandirse más allá de los primeros adoptantes y alcanzar el mercado masivo. El libro proporciona estrategias de marketing y enfoques de negocio para navegar la fase de 'tornado' en el ciclo de vida de adopción de tecnología, un período crítico para asegurar el liderazgo en el mercado. Con insights sobre cómo las empresas pueden capitalizar este momento crucial, 'Inside the Tornado' es una lectura obligada para aquellos que buscan triunfar en el competitivo mundo de la alta tecnología.
Washington Irving was an American short-story writer, essayist, biographer, historian, and diplomat of the early 19th century. He wrote the short stories "Rip Van Winkle" (1819) and "The Legend of Sleepy Hollow" (1820), both of which appear in his collection The Sketch Book of Geoffrey Crayon, Gent. His historical works include biographies of Oliver Goldsmith, Muhammad, and George Washington, as well as several histories of 15th-century Spain that deal with subjects such as the Alhambra, Christopher Columbus, and the Moors. Irving served as the American ambassador to Spain in the 1840s.
