by Rodolfo Carpintier · Gestión 2000 · tapa blanda · ISBN 9788498752571
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«Internet puede salvar tu empresa... o hundirla» is the business and marketing essay by Rodolfo Carpintier, published by Gestión 2000 in paperback (208 pages, in Spanish).
A practical work aimed at SME managers explaining how to integrate the internet into company strategy. It addresses cultural change, budgets, and available tools, with step-by-step applied cases, to achieve web traffic and avoid the mistakes that lead to failure.
First edition, first printing. Includes a prologue by Jesús Encinar and is part of the Gestión 2000 collection.
Recommended for business owners, managers, and entrepreneurs who want to make the most of the online presence of a small or medium-sized company.
