by David J. Rachman, Michael Mescon, Courtland Bovée, John Thill, Augusto Álvarez · McGraw Hill · tapa blanda · ISBN 9789586000550
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«Introducción a los negocios» is the essay by David J. Rachman, Michael Mescon, Courtland Bovée and John Thill, published by McGraw Hill in paperback.
A reference work that examines the business world from a general perspective: what a business is and how it is approached today, how its operations are organized, the fundamentals of marketing, management tools, finance, and the economic and social environment in which companies operate.
Sixth edition, translation by Augusto Álvarez. 694 pages, in Spanish, 27 x 20 cm format. Published in 1991.
For students and professionals seeking a solid foundation in the principles of business.
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