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Investigación de mercados
4.3
Negocios y EconomíaISBN | 9788423400775
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Product details
Pages: 309 pages
Author: Fernando García Lahiguera
Publisher: Edic. Deusto.
ISBN: 9788423400775
Format: tapa dura
Language: es-ES
Release date: 1/1/1975
ISBN: 9788423400775
Synopsis of Investigación de mercados
Este libro, titulado 'Investigación de Mercados', es una obra de Fernando García Lahiguera publicada por Deusto en 1975. Con 309 páginas, el libro aborda el análisis de mercado, las fuentes estadísticas y los métodos para la obtención de datos, incluyendo el diseño de cuestionarios y la empresa muestraria. Se presenta en tapa dura, ofreciendo una visión detallada y estructurada sobre la investigación de mercados.
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