by Fernando García Lahiguera · Edic. Deusto. · tapa dura · ISBN 9788423400775
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«Investigación de mercados» is the market research manual by Fernando García Lahiguera, published by Deusto in hardcover (309 pages, in Spanish).
The work reviews the foundations of market research: it explains the available statistical sources, methods for obtaining data, questionnaire design, and the role of the sampling company in the process.
It belongs to Deusto's Marketing collection and falls within the Business and Economics category. ISBN: 8423400778.
