by Juan Antonio Trespalacios Gutiérrez, Rodolfo Vázquez Casielles, Laurentino Bello Acebrón · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788497323772
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«Investigación de mercados» is the paperback manual by Juan Antonio Trespalacios Gutiérrez, Rodolfo Vázquez Casielles and Laurentino Bello Acebrón.
The work explains how information and knowledge become strategic resources for the company and covers the stages of market research oriented to decision-making: study design, sampling, qualitative and quantitative data collection techniques, statistical analysis and preparation of the final report.
Second edition (2005) in the Marketing y Comercio collection, published by Ediciones Paraninfo in Spanish, with 368 pages.
It is aimed at university students of business management and market research, as well as marketing professionals.
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