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Investigación y recogida de información de mercados
by Pilar Caballero Sánchez de Puerta · Ediciones Paraninfo, S.A · tapa blanda · 162 pages
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Pages: 162 pagesAuthor: Pilar Caballero Sánchez de PuertaPublisher: Ediciones Paraninfo, S.AFormat: tapa blandaLanguage: es-ESRelease date: 2/2/2016ISBN: ISBN 9788428397490
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Synopsis of Investigación y recogida de información de mercados
Este libro, titulado 'Investigación y recogida de información de mercados', es una guía esencial para estudiantes y profesionales del marketing. Cubre estrategias de investigación de mercados, análisis de la competencia, segmentación de mercado, estudio de mercado y tendencias del consumidor. Además, aborda la investigación cualitativa y cuantitativa, paneles de consumidores, métodos de muestreo y análisis de datos, incluyendo el marketing digital. Ideal para la formación en comercio y marketing.
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Pilar Caballero Sánchez de Puerta
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