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Investigación y recogida de información de mercados
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Negocios y EconomíaISBN | 9788428397490
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Product details
Pages: 162 pages
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788428397490
Format: tapa blanda
Language: es-ES
Release date: 2/2/2016
ISBN: 9788428397490
Synopsis of Investigación y recogida de información de mercados
Este libro, titulado 'Investigación y recogida de información de mercados', es una guía esencial para estudiantes y profesionales del marketing. Cubre estrategias de investigación de mercados, análisis de la competencia, segmentación de mercado, estudio de mercado y tendencias del consumidor. Además, aborda la investigación cualitativa y cuantitativa, paneles de consumidores, métodos de muestreo y análisis de datos, incluyendo el marketing digital. Ideal para la formación en comercio y marketing.
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Pilar Caballero Sánchez de Puerta
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